Building Customer Trust When You Accept Online Payments

An important part of operating an eCommerce business, or allowing your customers to pay for their services online is trust. When entering their personal information and financial data into your website, they must feel confident that this information will be used by only your business, and your business alone for the agreed amount and terms of payment.

When designing your online payment gateway or eCommerce website, think about how you can build this trust with customers and maintain it. Without the proper trust signals, you could be losing a large percentage of potential customers to a competitor just because they don’t feel the way you accept online payments is secure.

Wondering how to build customer trust when you accept online payments? Consider these tips:

Take Privacy Seriously

To accept online payments, you’ll be collecting a range of personal information about your customers including their name, email address, phone number, credit card number and more. Make it clear on your website that you will not sell or distribute this personal information to any third parties, and that the data will only be used for the purposes of processing the transaction. If a customer does not feel that you will keep their information private, they may look for someone else to do business with.

Show That You’re Secure

Choose a payment processor that offers highly secure online payment gateways that are PCI compliant and use secure encryption to protect data. Swift Payments is proud to have partnered with Beanstream to offer simple online payment processing with industry-leading security features. Proudly display any security certifications on your website (especially during the checkout process) to help customers feel confident in their purchase.

Make the Payment Process Easy

Your online customers will appreciate a convenient and easy to use online payment solution. As you design the flow of your checkout process or payment gateway, keep the user’s experience top of mind. Is the process intuitive? Are you showing all the information a customer might need to complete their transaction? You are more likely to get the sale if the customer is clear on how to make their purchase and faces no stumbling blocks along the way. Continue to ask yourself these questions as you design your website.

Leverage Customer Feedback

Are customers saying the same thing time after time about your products or services online? Does your customer service team find that buyers are encountering the same issues over and over, or are confused about a certain step in your checkout process? Use this feedback to make changes to your business offerings, your website, or your payment gateway if necessary.

For more information on Swift Payments’s secure eCommerce payment gateway solutions, get a free quote today! Our experts are here to help you select the ideal credit card processing services for your business and offer safe and secure payment options to your customers.



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